The EU Parliament and Council in September 2023 reached a provisional agreement on new rules to ban misleading advertisements and environmental claims. The agreement focuses on generic environmental claims, emission offsetting claims, sustainability labels, and product durability and guarantee information.
The new move aims to protect the EU consumers from misleading practices, including green washing, in marketing and commercial communication, and help them make better choices.
In his article published in Outlook Publishing (India) Pvt. Ltd.’s Outlook Planet, our Senior Director – ESG Bose Varghese discusses about EU’s ban on Carbon Neutral and its impact on the Carbon Market. (Photo Credits: Outlook)
